Facebook Limits What Your Fans See on their News Feed

Facebook News Feed Changes for 2014

If you use your Facebook fan page as one of your social media strategies to get the word out about your business’ good and services, the following is an important read. As of December 2013, your Facebook fans are far less likely to see your posts on their news feed. Read the full article

Set Up Your Content Marketing Program for Success – Not Failure

If you want your content marketing efforts to bring better returns, I recommend some great advice from a recent article in Direct Marketing News – 9 Reasons Content Marketing Programs Fail, and How to Ensure They Don’t. Author Nel Malikova packs a lot of power in his punch in this concise but on-the-spot look at how you can ensure your content marketing program does not fail. Read the full article


The Social Media Starting Line

In his blog post The Big 3: How Social Media, Video, and Mobile Are Transforming Green Marketing, Paul Hannam makes some powerful points about the growth of social media, video and mobile marketing, and why Green marketers need to pay attention. I agree.

In response, Hannam  outlines his own system to take advantage of these new means of reaching your potential customers, including developing a strategy based on rigorous research; implementing multiple streams of traffic to your Website; acquiring subscribers and fans; converting subscribers to buyers with an effective sales process; and testing, evaluating and optimizing everything. Read the full article

Bodyform’s Brilliant Use of Social Media

A friend recently shared with me this ADWEEK article by Tim Nudd about U.K. maxipad maker Bodyform and one of its particularly brilliant social media responses.  Bodyform went to great lengths to reply to a manly Facebook post (now with more than 102,000 likes) refuting its advertising of happy women on their period.

Read the full article

Social Media and Green Business

Happy people are shown as leaves of a treeBack in April The Huffington Post posted an article that suggested that Social Media works best on younger people.  Not being a particularly younger person myself, yet still quite a Social Media junkie, I was intrigued and read on.

Social Proof

The data cited came from Mintel, a company that tracks trends worldwide. Read the full article

SEO Traffic, Code, Websites, visits, content, keywords, design

Using Your Blog As An SEO Tool

Making sure that your website appears close to the top of a search is an important part of internet marketing. There are many ways you can do this, but an often overlooked one is optimizing how you write and use your blog.

This week I stumbled on a pretty good post on the topic by Christina Walker called: 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts. It’s a good read, and I think you’ll find it the same.

If you’re still a bit unsure about what Search Engine Optimization (SEO) is and how it works, here’s an overview on the topic at Wikipedia.

By Lynette Whittenton (Google+), Copywriter and Content Marketing Professional.

What a Green Wants, What a Green Needs…

And just what does the Green Consumer want and need these days?

John Friedman’s April 23, 2013 article from the Huffington Post, Sustainability Marketing Needs ‘Here’s How’ Not ‘Just Say No’, is not only a good read, but a great reminder on how Green Business can best approach the Green Consumer. Friedman sums up his advice accordingly:

“Telling customers what they can’t have will send them elsewhere. Read the full article

Make Your Users The Greatest

LEGO building blocksI love LEGOs. I and my siblings grew up with them, imagining constructions into existence long before there were specialized LEGO kits. Even today, the LEGO gene runs strong in the family in its latest incarnation with my nephew Noah. And it’s a good age to live in as far as the LEGO legacy.

It’s why I read and highly recommend Kelly Kass’ blog piece, Building communities at LEGO brick-by-brick, which provides wonderful insight into how LEGO has built a
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